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Christian Aichele & Marius Schönberger 
App4U [PDF ebook] 
Mehrwerte durch Apps im B2B und B2C

Sokongan
perlindungan daripada Christian Aichele & Marius Schönberger: App4U (PDF)

Proprietäre und monolithische Softwaresysteme haben die Wirtschaft in den letzten Jahrzehnten geprägt. Ohne die digitale Unterstützung der Geschäftsprozesse ist kein Unternehmen wettbewerbsfähig. Die Revolution wird durch den Consumer Bereich vorangetrieben, die Geschäftsprozesse werden mobil und ubiquitär. Konsumenten im B2C und Unternehmen im B2B werden zukünftig permanent in Kontakt treten können, die one-to-one Kommunikation wird durch einen many-to-many Informationsaustausch ersetzt werden.​

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Jadual kandungan

App4U: Einführung in die Welt der mobilen Applikationen.- Strategische Aspekte, Geschäftsmodelle für App-Projekte, mobile Unternehmensprozesse.- Aktuelle Situation am Markt, Umsatz und Nutzung mobiler Datendienste und Applikationen.- Vorgehens- und Validierungsmodell für die APP Entwicklung.- Die technologischen Grundlagen der App Entwicklung.- Mobile Security.- Aktuelle Praxisbeispiele.- Zusammenfassung und Ausblick.

Mengenai Pengarang

Prof. Dr. Christian Aichele lehrt Wirtschaftsinformatik an der University of Applied Sciences Kaiserslautern und führt seit über 20 Jahren Beratungs- und IT Projekte insbesondere in der Energiewirtschaft durch. 
Marius Schönberger spezialisierte sich nach seinem Wirtschaftsinformatik Studium an der University of Applied Sciences Kaiserslautern auf die Entwicklung von mobilen Applikationen für Android-Endgeräte und engagierte sich weiterhin im Bereich der Aus-, Weiter- und Erwachsenenbildung.
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Bahasa Jerman ● Format PDF ● Halaman-halaman 405 ● ISBN 9783834824363 ● Saiz fail 16.8 MB ● Penyunting Christian Aichele & Marius Schönberger ● Penerbit Springer Fachmedien Wiesbaden GmbH ● Bandar raya Wiesbaden ● Negara DE ● Diterbitkan 2014 ● Muat turun 24 bulan ● Mata wang EUR ● ID 5251482 ● Salin perlindungan Social DRM

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Christian AicheleMarius Schönberger

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