ERROR

We are sorry - although we did our best: an error occurred
Typedatabase
MessageYou have an error in your SQL syntax; check the manual that corresponds to your MariaDB server version for the right syntax to use near "AND SUBSTRING(categories_id,4,1) != "0") AS cat4, (SELECT categorie..." at line 5
QuerySELECT (SELECT categories_id FROM categories_description WHERE language_id = 2 AND categories_id = 000) AS cat1, (SELECT categories_id FROM categories_description WHERE language_id = 2 AND categories_id = 00 AND SUBSTRING(categories_id,2,1) != "0") AS cat2, (SELECT categories_id FROM categories_description WHERE language_id = 2 AND categories_id = 0 AND SUBSTRING(categories_id,3,1) != "0") AS cat3, (SELECT categories_id FROM categories_description WHERE language_id = 2 AND categories_id = AND SUBSTRING(categories_id,4,1) != "0") AS cat4, (SELECT categories_name FROM categories_description WHERE language_id = 2 AND categories_id = 000) AS cat1name, (SELECT categories_name FROM categories_description WHERE language_id = 2 AND categories_id = 00 AND SUBSTRING(categories_id,2,1) != "0") AS cat2name, (SELECT categories_name FROM categories_description WHERE language_id = 2 AND categories_id = 0 AND SUBSTRING(categories_id,3,1) != "0") AS cat3name, (SELECT categories_name FROM categories_description WHERE language_id = 2 AND categories_id = AND SUBSTRING(categories_id,4,1) != "0") AS cat4name, (SELECT url_text FROM commerce_seo_url_without_language WHERE categories_id = 000) AS cat1url, (SELECT url_text FROM commerce_seo_url_without_language WHERE categories_id = 00 AND SUBSTRING(categories_id,2,1) != "0") AS cat2url, (SELECT url_text FROM commerce_seo_url_without_language WHERE categories_id = 0 AND SUBSTRING(categories_id,3,1) != "0") AS cat3url, (SELECT url_text FROM commerce_seo_url_without_language WHERE categories_id = AND SUBSTRING(categories_id,4,1) != "0") AS cat4url, (SELECT wod_count_products FROM categories WHERE categories_id = 000) AS cat1cnt, (SELECT wod_count_products FROM categories WHERE categories_id = 00 AND SUBSTRING(categories_id,2,1) != "0") AS cat2cnt, (SELECT wod_count_products FROM categories WHERE categories_id = 0 AND SUBSTRING(categories_id,3,1) != "0") AS cat3cnt, (SELECT wod_count_products FROM categories WHERE categories_id = AND SUBSTRING(categories_id,4,1) != "0") AS cat4cnt

Christian Homburg 
Marketingmanagement [PDF ebook] 
Strategie – Instrumente – Umsetzung – Unternehmensfuhrung

Sokongan
perlindungan daripada Christian Homburg: Marketingmanagement (PDF)

Christian Homburg bietet Marketing-Studierenden und Praktikern einen umfassenden Überblick der Fragestellungen und Inhalte in Marketing und Vertrieb. Zum tiefergehenden Verständnis dieser Inhalte trägt die ausgeprägte theoretische Fundierung des Buches bei. Eine kritische quantitative Orientierung fördert das strukturierte und präzise Durchdenken der aufgezeigten Fragestellungen, wobei auch die Grenzen der Unterstützung von Marketingentscheidungen durch quantitative Modelle aufgezeigt werden. Neben den neuesten Erkenntnissen der Marketingforschung werden insbesondere die umsetzungsbezogenen Aspekte des Marketing dargestellt.

Neu in der 6. Auflage

In der 6. Auflage wurden alle Kapitel vollständig überarbeitet. Dabei wurden neue internationale Forschungsergebnisse, zahlreiche neue Praxisbeispiele sowie aktuelle Entwicklungen in der Kommunikationspolitik, weg von klassischen zu interaktiven Kanälen,  integriert. 

„Das Buch besticht mit Stringenz, sinnvollen Querverweisen und leicht verständlichen Grafiken. Und es ist – trotz des wissenschaftlichen Tiefgangs – gut lesbar. Ausdrücklich steht die Praxistauglichkeit der Marketingkonzepte im Vordergrund. Damit bringt das Buch auch den Marketingprofis in den Unternehmen echten Nutzen.“ Wirtschaftswoche

€36.08
cara bayaran
Beli ebook ini dan dapatkan 1 lagi PERCUMA!
Bahasa Jerman ● Format PDF ● ISBN 9783658136567 ● Penerbit Springer Fachmedien Wiesbaden ● Diterbitkan 2016 ● Muat turun 3 kali ● Mata wang EUR ● ID 6384607 ● Salin perlindungan Adobe DRM
Memerlukan pembaca ebook yang mampu DRM

Lebih banyak ebook daripada pengarang yang sama / Penyunting

Christian Homburg

258,303 Ebooks dalam kategori ini

perlindungan daripada Eric Koester: Green Entrepreneur Handbook
Eric Koester: Green Entrepreneur Handbook
Written by a practicing business attorney with startup experience in the environmental and technology sectors, this comprehensive handbook assists entrepreneurs in tackling the wide variety of opport …
EPUB
Adobe DRM
€62.92
perlindungan daripada Robin Hornby: Commercial Project Management
Robin Hornby: Commercial Project Management
Selling and delivering a project to a satisfied client, and making a profit, is a complex task. Project manager and author Robin Hornby believes this has been neglected by current standards and is po …
EPUB
Adobe DRM
€56.70
perlindungan daripada Roy C. Wood: Hotel Accommodation Management
Roy C. Wood: Hotel Accommodation Management
This book offers students a uniquely concise, accessible and comprehensive introduction to hotel accommodation management that covers the range of managerial subjects and disciplines in the sector. T …
EPUB
Adobe DRM
€56.32
perlindungan daripada Claire (Author) Hughes: From Passion to Profit
Claire (Author) Hughes: From Passion to Profit
How to turn a hobby into a home-based business—and successfully market what you make via the internet.   With the help of this step-by-step business start-up guide, you can get your own online e …
EPUB
Adobe DRM
€21.82
perlindungan daripada Anjum Hoda: Bluff
Anjum Hoda: Bluff
The accepted narrative of the global financial crisis of 2007–09 is that the central banks saved us from an inferno caused by Wall Street greed. While there is no doubt they did save us, did the fire …
EPUB
Adobe DRM
€9.38
perlindungan daripada Matthew Tice: Insurgence
Matthew Tice: Insurgence
Insurgence is designed to help business leaders apply new methods to the most important business problem they face in the world today: namely, how to overcome their incumbent mentality to maintain re …
EPUB
Adobe DRM
€36.02
perlindungan daripada Clare Smith: Environmental Physics
Clare Smith: Environmental Physics
First Published in 2002. Environmental Physics is a comprehensive introduction to the physical concepts underlying environmental science. The importance and relevance of physics is emphasised by its …
EPUB
Adobe DRM
€51.54
perlindungan daripada Margaret Digby: Producers and Consumers
Margaret Digby: Producers and Consumers
Although originally published in 1928, many of the issues discussed in this book remain pertinent today: in unstable markets grappling with labour shortages, how to pay the producers of food a fair p …
EPUB
Adobe DRM
€64.34
perlindungan daripada R. Bick Lesser: Intelligent Manufacturing
R. Bick Lesser: Intelligent Manufacturing
In 1791, Treasury Secretary Alexander Hamilton wrote that ‘not only the wealth, but the independence and security of a country, appear to be materially connected with the prosperity of manufacturers. …
EPUB
Adobe DRM
€58.69
perlindungan daripada Catherine Xiang: Bridging the Gap
Catherine Xiang: Bridging the Gap
This is the first title in the new "Navigating China" series of books written by leading experts in the field of international business and cross-cultural communications. The book unravels …
EPUB
Adobe DRM
€12.88
Muka surat seterusnya >>>