Dalton Cervo & Mark Allen 
Master Data Management in Practice [PDF ebook] 
Achieving True Customer MDM

In this book, authors Dalton Cervo and Mark Allen show you how to implement Master Data Management (MDM) within your business model to create a more quality controlled approach. Focusing on techniques that can improve data quality management, lower data maintenance costs, reduce corporate and compliance risks, and drive increased efficiency in customer data management practices, the book will guide you in successfully managing and maintaining your customer master data. You’ll find the expert guidance you need, complete with tables, graphs, and charts, in planning, implementing, and managing MDM.

Mengenai Pengarang

DALTON CERVO is Senior Solutions Consultant at Data Flux Corporation, assisting customers with master data management, data governance, and data quality implementations.??Prior to joining Data Flux, Dalton was a senior program manager at both Sun Microsystems and Oracle, leading the data quality efforts as a member of the data governance team responsible for defining policies and procedures governing the oversight of master customer data. He is an expert panelist and a featured blogger for Data Quality PRO and a contributing author in The Next Wave of Technologies: Opportunities in Chaos (Wiley).

MARK ALLEN is a Senior Consultant and Enterprise Data Governance Lead at Well Point, Inc. Prior to joining Well Point, Mark was a senior program manager in customer operations groups at both Sun Microsystems and Oracle. Mark has led Sun’s Customer Data Governance Board and has been a member of customer advisory boards for Data Flux, Oracle, and Dun & Bradstreet, where he was a presenter and panel member for various data governance and master data management events and forums.

Please visit their website at www.mdm-in-practice.com.