Dave Kerpen 
Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, [EPUB ebook] 

The New York Times and USA Today bestseller-updated to bring you up to speed on the latest social media sites, features, and strategies From one of the world’s leading figures in social media marketing, networking, and business applications comes the heavily revised and updated edition of the Likeable Social Media.Dave Kerpen is CEO of Likeable Local and Likeable Media, which has won two WOMMY awards from the Word of Mouth Marketing Association (WOMMA) for excellence in word-of-mouth marketing.