Pengarang: David M Jones

This survey of the changes in education and socialization in the former USSR examines the institutions that are shaping the first post-Soviet generation. Chapters provide reports on such questions as …

This survey of the changes in education and socialization in the former USSR examines the institutions that are shaping the first post-Soviet generation. Chapters provide reports on such questions as …

The most agonizing and protracted of all the Soviet reform debates has been the debate over economic reform. This anthology of essays and roundtables from party, professional and literary journals su …

The most agonizing and protracted of all the Soviet reform debates has been the debate over economic reform. This anthology of essays and roundtables from party, professional and literary journals su …

This is an abridged translation of the principal Chinese textbook on civil law, which was published as part of the restructuring of China’s legal system following the Third Plenum of the Chinese Comm …

This is an abridged translation of the principal Chinese textbook on civil law, which was published as part of the restructuring of China’s legal system following the Third Plenum of the Chinese Comm …

The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. "When Ads Work" argues the opp …

The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. "When Ads Work" argues the opp …

This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What’s in a Name? Advertising and the Concept of Brands analyzes brands …

This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What’s in a Name? Advertising and the Concept of Brands analyzes brands …

Employing a light and lively writing style, the book starts with the history of central banking in England and then shifts focus to the United States, explains in detail how the Fed works, and covers …

Employing a light and lively writing style, the book starts with the history of central banking in England and then shifts focus to the United States, explains in detail how the Fed works, and covers …

This text explores four major features of human society in their ecological and historical context: the origins of priests and organised religion; the rise of military men in an agrarian society; eco …

This text explores four major features of human society in their ecological and historical context: the origins of priests and organised religion; the rise of military men in an agrarian society; eco …