John Gilfeather is president of John Gilfeather & Associates and is an expert in corporate reputation measurement, public affairs research, and B2B marketing.. John is a past chair of the Council of American Survey Research Organizations (CASRO). He is a founding member of the Institute for Public Relations” Commission on Measurement and Evaluation.
2 Ebooks by David Michaelson
Marcia W. DiStaso & David Michaelson: A Communication Guide for Investor Relations in an Age of Activism
Today’s competitive corporate environment and the increased expectations of speed in communication make it critical for companies to develop strategic programs for communicating with investors. This …
EPUB
Inggeris
DRM
€13.99
David Michaelson & Don W. Stacks: Professional and Practitioner’s Guide to Public Relations Research, Measurement, and Evaluation, Third Edition
Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up …
EPUB
Inggeris
DRM
€18.01
