The
Innovation Manual provides a solution to the problems faced by those at the forefront of innovation. It takes you through the seven topics that have the highest impact on the success of value innovation, be this innovation a new product, a new service or a new business model. The seven topics are:
– Creating advantage in the minds of many
– Chartering innovation within the organization
– Preparing, developing and supporting the right team
– Placing customers at the...
Jadual kandungan
Foreword.
Introduction.
1. The Three Challenges of Business Innovation.
2. Creating Advantage in the Minds of Many.
3. Chartering Innovation within the Or...
Mengenai Pengarang
DAVID MIDGLEY directs executive programmes for bluechip companies at INSEAD, France. He joined INSEAD in 1999 as Professor of Marketing. Previously he held positi...