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Dr. Andrew Burn & David Parker
Analysing Media Texts [PDF ebook]

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Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.

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Format PDF ● Halaman-halaman 104 ● ISBN 9781441169419 ● Penerbit Bloomsbury Publishing ● Diterbitkan 2003 ● Muat turun 6 kali ● Mata wang EUR ● ID 2385897 ● Salin perlindungan Adobe DRM

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