Evert Gummesson is Professor Emeritus of Service Marketing and Management at the Stockholm Business School, and is its former Research Director. He graduated at the Stockholm School of Economics, has a Ph.D. from Stockholm University and is a Fellow and Honorary Doctor of Hanken School of Economics, Helsinki, Finland, and a Fellow of the University of Tampere, Finland. He is a frequent speaker at conferences, companies, executive education programs, and universities throughout the world.
7 Ebooks by Evert Gummesson
Evert Gummesson: Qualitative Methods in Management Research
Evert Gummesson′s piercing relevance on the major issues of management problems and how to tackle them with qualitative research is astounding and leads to great understanding. —Barney G. Glaser, co- …
PDF
Inggeris
DRM
€119.99
Evert Gummesson: Case Theory in Business and Management
′This meticulous book submits research and the research process to deep scrutiny. It debunks the unhelpful dichotomy between quantitative and qualitative research and highlights the great value of mu …
EPUB
Inggeris
DRM
€45.99
Evert Gummesson: Total Relationship Marketing
This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted – and debated – parts of marketing …
EPUB
DRM
€63.55
Evert Gummesson: Total Relationship Marketing
This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted – and debated – parts of marketing …
PDF
DRM
€64.49
Evert Gummesson: Case Theory in Business and Management
‘This meticulous book submits research and the research process to deep scrutiny. It debunks the unhelpful dichotomy between quantitative and qualitative research and highlights the great value of mu …
PDF
Inggeris
DRM
€42.14
Evert Gummesson & Montserrat Díaz-Méndez: Improving the Evaluation of Scholarly Work
This book aims to stimulate debate in the growing and highly controversial area of measuring scholarly work. The authors examine key aspects of this topic through the lens of the latest theoretical d …
PDF
Inggeris
€149.79
Denise Chalmers & Richard Fuller: Teaching for Learning at University
This text looks at how university teachers can teach their students learning strategies. It describes how teachers can teach each strategy in their normal classes and encourage students to use the st …
EPUB
Inggeris
DRM
€66.77
