Icons shape the way we see the world around us in business, communication, entertainment, and much more. Now is your chance to learn to speak the textless language of icons with Thinking in Icons .
From the most refined corporate visual systems to the ubiquitous emoji, icons have become an international language of symbols as well as a way to make a wholly unique statement. Without even realizing it, billions of people interpret the language of icons each day, this is the designer’s guide to creating the next great statement.
In Thinking in Icons, artist and designer Felix Sockwell–logo developer for Apple and other high-profile companie s, as well as GUI creator for the New York Times app –takes you through the process of creating an effective icon. You will cover many styles and visual approaches to this deceptively complex art.
Sockwell also offers examples of his collaborations with Stefan Sagmeister, Debbie Millman, and other luminary designers. Thinking in Icons also features the work Sockwell has done with an impressive roster of blue-chip international brands , including Facebook , Google , Hasbro , Sony and Yahoo .
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Steven Heller was an art director at the New York Times for 33 years, originally on the Op Ed Page, and for almost 30 of those years with the New York Times Book Review. Currently, he is co-chair of the MFA Designer as Author Department, Special Consultant to the President of SVA for New Programs, and writes the Visuals column for the New York Times Book Review. He was the recipient of the Smithsonian Cooper-Hewitt, National Design Museum’s 2011 Design Mind Award. He writes frequently for Metropolis and other design magazines, and is author, co-author, and editor of over 100 books on design and popular culture. He also writes The Daily Heller blog (imprint.printmag.com/daily-heller). He lives in New York City. Visit him online at www.hellerbooks.com.
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