Hans-Ruediger & Mohammad Fateh Ali Khan 
Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices [EPUB ebook] 

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The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.

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Bahasa Inggeris ● Format EPUB ● ISBN 9781466658820 ● Penyunting Hans-Ruediger & Mohammad Fateh Ali Khan ● Penerbit IGI Global ● Diterbitkan 2014 ● Muat turun 3 kali ● Mata wang EUR ● ID 8056160 ● Salin perlindungan Adobe DRM
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