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Harald Hungenberg & Torsten Wulf 
Grundlagen der Unternehmensführung [PDF ebook] 

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Das Lehrbuch vermittelt auf anschauliche Weise einen einführenden Überblick zum Thema Unternehmensführung. Konkret werden die Themen Strategie, Organisation, Personal und Führung sowie Controlling umfassend besprochen. Um die Darstellung der behandelten Themen möglichst anschaulich und praxisnah zu gestalten, wurde speziell für dieses Buch die Fallstudie eines fiktiven Autovermieters, der Quality Rent AG, entwickelt. Diese Fallstudie begleitet das gesamte Buch und dient zur anwendungsnahen Illustration theoretischer Inhalte. Die zweite Auflage wurde um Diskussions- und Verständnisfragen am Ende jedes Kapitels ergänzt. Die Lösungen werden im Internet unter www.grundlagen-der-unternehmensfuehrung.de bereitgestellt.

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Bahasa Jerman ● Format PDF ● ISBN 9783540287773 ● Penerbit Springer Berlin Heidelberg ● Diterbitkan 2020 ● Muat turun 3 kali ● Mata wang EUR ● ID 8186736 ● Salin perlindungan Adobe DRM
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Harald HungenbergTorsten Wulf

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