Harold Chee & Christopher West 
Myths about doing business in China [PDF ebook] 

Sokongan

China is rapidly becoming an economic superpower, yet its business culture is often misunderstood. This can result in costly financial and strategic errors. This revised and updated bestseller confronts the myths about China and Chinese business practice, giving the reader a clear understanding of the culture and how to successfully engage with it.

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Jadual kandungan

One Country, 1.3 Billion People The Market Will grow Forever The Market is Easy China is Westernizing The Chinese are Irrationally Xenophobic Guanxi are a Pleasant Sideshow to the Real Business of Business Rules are Rules: Negotiating in China is Like Negotiating Everywhere Else The Mask of Fu Manchu: The Myth of Inscrutability Chinese Business People are all Dishonest Chinese Workers are Poor Quality

Mengenai Pengarang

HAROLD CHEE Lectures at Ashridge Management School, UK, specializing in Chinese business, marketing and leadership and is an authority in these areas.

CHRISTOPHER WEST is the Managing Director of Competitive Intelligence Services, a marketing research and consultancy company.

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Bahasa Inggeris ● Format PDF ● Halaman-halaman 164 ● ISBN 9780230286771 ● Saiz fail 0.7 MB ● Penerbit Palgrave Macmillan UK ● Bandar raya London ● Negara GB ● Diterbitkan 2007 ● Edisi 2 ● Muat turun 24 bulan ● Mata wang EUR ● ID 2305050 ● Salin perlindungan Social DRM

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