Helen Armstrong 
Graphic Design Theory [EPUB ebook] 
Readings from the Field

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Graphic Design Theory is organized in three sections: ‘Creating the Field’ traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; ‘Building on Success’ covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and ‘Mapping the Future’ opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, L’szlo Moholy-Nagy, Karl Gerstner, Katherine Mc Coy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues,
Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.

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Helen Armstrong teaches in the Art History, Theory, and Criticism Department at Maryland Institute College of Art. She is the Principal and Creative Director of Strong Design in Baltimore.

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Bahasa Inggeris ● Format EPUB ● Halaman-halaman 152 ● ISBN 9781616891237 ● Saiz fail 40.8 MB ● Penyunting Helen Armstrong ● Penerbit Princeton Architectural Press ● Diterbitkan 2012 ● Muat turun 24 bulan ● Mata wang EUR ● ID 6498720 ● Salin perlindungan Adobe DRM
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