Science reassures, art disturbs (Proverb)
This intriguing exploration of underlying forces in decision making
takes as its starting point a wealth of high profile decision
disasters. In brilliantly readable analyses, Helga Drummond shows
how better awareness of the inherent uncertainties of the decision
making process could have made the outcomes very different.
Examples showcased include:
The Hatfield rail crash
The Kursk submarine disaster
The Challenger disaster
The year 2000 fuel crisis
The WWII Dardanelles expedition
The Barings Bank collapse
The Taurus Stock Exchange Project The Hillsborough tragedy
The King’s Cross underground fire
The Millennium Dome
This entertaining yet instructive book offers new insight into the
realities of decision making, and shows how you can confront them
to improve your prospects of success.
Jadual kandungan
Acknowledgements.
Introduction.
The Clock That Struck Thirteen: The Challenge of Sense
Making.
The Morning After.
The Dark Side of the Moon.
Ghosts and Shadows: Reflections on Information and Decision
Making.
Tricks of Mind.
The Essential Lie: Exploring the Myth-making Process.
High Tides and Green Grass: The Illusion of Control.
Tales of the Unexpected: Exploring the Paradox of
Consequence.
Riding the Tiger: Escalation in Decision Making.
An ‘Ace of Success’: Knocking at the Door of Fate.
The Point of No Return.
The Art of Decision Making.
Epilogue: A Dancing Star.
References.
Index.
Mengenai Pengarang
HELGA DRUMMOND is Professor of Decision Sciences at the University
of Liverpool, UK.
She has consulted for a multitude of businesses ranging from
undertakers to IT managers – a dversity reflected in The Art of
Decision Making – and is the author of seven previous books that
have been translated worldwide.
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