James McNeal 
On Becoming a Consumer [PDF ebook] 

Sokongan

The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explaining consumer behavior but not its development as such. In this sense then, the book might be considered cutting edge as compared to one that offers a slightly different approach to the existing thought on consumer behavior.

€80.64
cara bayaran
Beli ebook ini dan dapatkan 1 lagi PERCUMA!
Format PDF ● Halaman-halaman 432 ● ISBN 9781136375613 ● Penerbit Taylor and Francis ● Diterbitkan 2007 ● Muat turun 6 kali ● Mata wang EUR ● ID 2472344 ● Salin perlindungan Adobe DRM
Memerlukan pembaca ebook yang mampu DRM

Lebih banyak ebook daripada pengarang yang sama / Penyunting

128,683 Ebooks dalam kategori ini