Tough-minded Leadership offers new insights, focus, and motivation for anyone committed to greater personal effectiveness as a leader. At a time when self-confidence and self-esteem are desperately lacking, it provides specific techniques and tools to help restore them. Joe Batten helps you make the transition to tough-minded leader by explaining the thirty-five essential conversions you must make in your attitudes and the fifteen challenges you must learn to confront.
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Joe D. Batten, MS, CPAE was the author of fourteen books, over four training, management, sales, and leadership films, presented to over three thousand audiences in seventeen countries, and was the first speaker inducted in the National Speakers Association Hall of Fame. His New York Times best-selling book, Tough-Minded Management, was the first management book to reach #1 in America. Mr. Batten worked directly with over 80 percent of the Fortune 500 companies and gave the United States Army the phrase ‘Be All You Can Be.’ Mr. Batten was widely considered the ‘Sales Training Dean of America.’
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