Jonathan Hill 
Marketing in the Dark [EPUB ebook] 
How Multinational Brands Communicate in the “Media Dark Regions” of Developing Countries

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The communication techniques used by people and organisations have changed beyond recognition in barely two decades.
For many, it is difficult to imagine a world without the internet, social media and smartphones. As a result, marketers have been presented with a profusion of technology to target customers.
This research study looks at the markedly different communications landscape in developing nations, where multinationals cannot assume the availability of modern-day marketing communications tools, basic infrastructure, or that consumers are literate. Marketing in the Dark examines the methods used to reach consumers in the world’s “media dark regions” with an emphasis on Unilever’s Project Shakti in India.

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Mengenai Pengarang

Jonathan Hill currently lives in Liverpool, Great Britain. This is his debut book.

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Bahasa Inggeris ● Format EPUB ● Halaman-halaman 170 ● ISBN 9781482882070 ● Saiz fail 6.6 MB ● Penerbit Partridge Publishing Singapore ● Diterbitkan 2018 ● Muat turun 24 bulan ● Mata wang EUR ● ID 6801435 ● Salin perlindungan Adobe DRM
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