Jovo Ateljevic & Mirza Bavcic 
Business Strategy and Competitive Advantage [PDF ebook] 
A Reinterpretation of Michael Porter’s Work

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Michael Porter is recognized as one of the top authorities on corporate strategy and business competition. The historical review of strategic management clearly shows that Porter’s research has bridged up two general paradigms (before and after the 1980s) thus helping both researchers and practitioners to better understand unanticipated global changes. His two generic strategies: costs and diversification, the two interdependent strategic options, are key in the context of the com...

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Bahasa Inggeris ● Format PDF ● Halaman-halaman 208 ● ISBN 9781000852783 ● Penerbit Taylor and Francis ● Diterbitkan 2023 ● Muat turun 3 kali ● Mata wang EUR ● ID 8826405 ● Salin perlindungan Adobe DRM
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