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Julie Colehour & Philip (Northwestern University, USA) Kotler 
Social Marketing : Behavior Change for Good [EPUB ebook] 
Behavior Change for Good

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perlindungan daripada Julie Colehour & Philip (Northwestern University, USA) Kotler: Social Marketing : Behavior Change for Good (ePUB)

Successful social marketing holds the power to change the world.  Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process. The 7th Edition is packed with 12 new cases and dozens of new examples related to today’s most pressing social problems including the COVID-19 pandemic, natural disasters, equity and inclusion, and homelessness. The new edition also includes significantly expanded coverage of social media. Whether your students are on a mission to improve public health,   protect the environment, or galvanize their community, they will find Social Marketing an invaluable resource.

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Bahasa Inggeris ● Format EPUB ● Halaman-halaman 576 ● ISBN 9781071851609 ● Penerbit SAGE Publications ● Diterbitkan 2023 ● Muat turun 6 kali ● Mata wang EUR ● ID 8913172 ● Salin perlindungan Adobe DRM
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Julie ColehourPhilip KotlerNancy R. LeeUSA) Kotler Philip (Northwestern UniversityInc. , USA) Lee Nancy R. (University of Washington and Social Marketing Services

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