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Jürgen Meffert & Heribert Meffert 
Eins oder Null [EPUB ebook] 
Wie Sie Ihr Unternehmen mit Digital@Scale in die digitale Zukunft führen

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perlindungan daripada Jürgen Meffert & Heribert Meffert: Eins oder Null (ePUB)

Die Digitalisierung verändert unsere Welt  schnell und unwiderruflich. Die Umstellung darauf erfordert eine grundsätzliche Erneuerung – eine Transformation Digital@Scale. 
Die Digitalisierung ist kein IT-Problem. Wer jetzt nicht Strukturen, Prozesse und Produkte in ganzer Breite – at Scale – auf ihre digitalen Möglichkeiten prüft und die Umstellung einleitet, wird im Wettbewerb nicht bestehen. Mc Kinsey Senior-Partner Dr. Jürgen Meffert und Marketing-Experte Professor Heribert Meffert zeigen, wie eine fundamentale Anpassung erfolgreich bewältigt werden kann.

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Prof. Dr. Dr. h.c. mult. Heribert Meffert ist Professor der Betriebswirtschaftslehre, insbesondere Marketing, und emeritierter Direktor des Instituts für Marketing am Marketing Center Münster (MCM) der Westfälischen Wilhelms-Universität Münster. Heribert Meffert wurde 2015 mit dem Marketing Lifetime Award ausgezeichnet: ‘Prof. Meffert etablierte als erster die Marketingdisziplin an einer deutschen Universität und prägte im Brückenschlag zur Praxis wesentlich die Forschung und Lehre auf diesem Gebiet’ Prof. Dr. Ralf E. Strauß, Präsident des Deutschen Marketing Verbands.
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Bahasa Jerman ● Format EPUB ● Halaman-halaman 384 ● ISBN 9783843715768 ● Saiz fail 14.7 MB ● Penyunting Jürgen Meffert & Heribert Meffert ● Penerbit Ullstein eBooks ● Bandar raya Berlin ● Negara DE ● Diterbitkan 2017 ● Edisi 1 ● Muat turun 24 bulan ● Mata wang EUR ● ID 5094981 ● Salin perlindungan Social DRM

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