4 Ebooks by Katarzyna Sanak-Kosmowska
Katarzyna (Cracow University of Economics, Poland) Sanak-Kosmowska & Jan W. (Cracow University of Economics, Poland) Wiktor: Information Asymmetry in Online Advertising
Advertising is a company’s major form of communication with the market; it is a component of the IMC system, having a special impact on the addressee, and is a form of persuasive communication affect …
PDF
DRM
€51.52
Katarzyna (Cracow University of Economics, Poland) Sanak-Kosmowska & Jan W. (Cracow University of Economics, Poland) Wiktor: Information Asymmetry in Online Advertising
Advertising is a company’s major form of communication with the market; it is a component of the IMC system, having a special impact on the addressee, and is a form of persuasive communication affect …
EPUB
DRM
€51.72
Katarzyna Sanak-Kosmowska: Evaluating Social Media Marketing
This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which …
PDF
Inggeris
DRM
€51.50
Katarzyna Sanak-Kosmowska: Evaluating Social Media Marketing
This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which …
EPUB
Inggeris
DRM
€51.20
