This popular and engaging text on health communication is now revised and updated in a second edition that incorporates recent research and boasts new material on topics such as crisis communication, social disparities in health, and systemic reform.
* Fully revised second edition of this popular and authoritative text
* Includes fresh material on topics such as crisis communication, health care reform, global health issues, and political issues in health communication
* New case studies, examples, and updated glossary keep the work relevant and student-friendly
* Provides effective strategies for healthcare organizations and individuals in communicating with patients
* Updated and enhanced online resources, including Power Point slides, test bank, and instructors manual, available upon publication at www.wiley.com/go/wright
Mengenai Pengarang
Kevin Bradley Wright is Professor and Chair of the
Department of Communication at Saint Louis University,
USA.
Lisa Sparks is Foster and Mary Mc Gaw Endowed Professor in
Behavioral Sciences at Chapman University, USA, and Full Faculty
Member of the NCI-designated Chao Family Comprehensive Cancer
Center at the University of California, Irvine.
H. Dan O’Hair is a Presidential Professor in the
Department of Communication at the University of Oklahoma, USA.
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