Leonard Bolc & Marek Makowski 
Social Informatics [PDF ebook] 
Second International Conference, SocInfo 2010, Laxenburg, Austria, October 27-29, 2010, Proceedings

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社交媒体已经成为当前全球舞台上主导连接与协作的媒介。对于人们和社会来说，这种转变的影响是巨大的。而对于企业而言，影响则更为深远。在现代全球化和数字化的生态系统中，企业依赖于几十年前还无法获得的一整套工具。虽然出现了新的挑战，但小企业也因此获得了前所未有的机会，能够在社交媒体和数字营销赋能的竞争格局中崛起。 写作《面向小型企业的社交媒体营销》这一想法，是当一位朋友向我展示了她为学习如何在社交媒体上 …

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