The 6th edition of this established text is streamlined to a more
manageable format, with the Appendices moved to the web-site and a
significant shortening of the main text. There is a greater focus
on the global analysis of industry and competition; and analysis of
the internal environment. In consultation with feedback from their
adopters, the authors have concentrated on the fundamentals of
strategy analysis and the underlying sources of profit. This
reflects waning interest among senior executives in the pursuit of
short-term shareholder value.
As ever students are provided with the guidance they need to
strategic planning, analysis of the health services environment
(internal and external) and lessons on implementation; with
additional discussionssion of organizational capability, deeper
treatment of sustainability and corporate social responsibility and
more coverageof the sources of organizational inertia and
competency traps.
This edition is rich in new examples from real-world health care
organizations. Chapters are brought to life by the ‘Introductory
Incidents’, ‘Learning Objectives’, ‘Perspectives’, ‘Strategy
Capsules’, useful chapter summaries; and questions for class
discussion. All cases and examples have been updated or replaced.
In this edition the teaching materials and web supplements have
been greatly enhanced, with power-point slides, to give lecturers a
unique resource.
Mengenai Pengarang
Peter Ginter is Professor of Management in the Graduate School of
Management and Professor of Health Care Organization & Policy
in the Lister Hill Center for Health Policy at the School of Public
Health at the University of Alabama at Birmingham.
W. Jack Duncan is Professor and Univeristy Scholar in Management
in the Graduate School of Management and Professor of Health Care
Organization & Policy and Senior Scholar in the Lister Hill
Center for Health Policy at the School of Public Health at the
University of Alabama at Birmingham.
Linda E Swayne is Professor and Chair, Department of Marketing
in the Belk College of Business Administratioinand Co-Director of
the Physicians’ Management Institute at the University of North
Carolina at Charlotte.
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