The industry standard guide, updated with new ideas and SPSS
analysis techniques
Designing and Conducting Survey Research: A Comprehensive
Guide Fourth Edition is the industry standard resource that
covers all major components of the survey process, updated to
include new data analysis techniques and SPSS procedures with
sample data sets online. The book offers practical, actionable
guidance on constructing the instrument, administrating the
process, and analyzing and reporting the results, providing
extensive examples and worksheets that demonstrate the appropriate
use of survey and data techniques. By clarifying complex
statistical concepts and modern analysis methods, this guide
enables readers to conduct a survey research project from initial
focus concept to the final report.
Public and nonprofit managers with survey research
responsibilities need to stay up-to-date on the latest methods,
techniques, and best practices for optimal data collection,
analysis, and reporting. Designing and Conducting Survey
Research is a complete resource, answering the ‘what’, ‘why’,
and ‘how’ every step of the way, and providing the latest
information about technological advancements in data analysis. The
updated fourth edition contains step-by-step SPSS data entry and
analysis procedures, as well as SPSS examples throughout the text,
using real data sets from real-world studies. Other new information
includes topics like:
* Nonresponse error/bias
* Ethical concerns and special populations
* Cell phone samples in telephone surveys
* Subsample screening and complex skip patterns
The fourth edition also contains new information on the growing
importance of focus groups, and places a special emphasis on data
quality including size and variability. Those who employ survey
research methods will find that Designing and Conducting Survey
Research contains all the information needed to better design,
conduct, and analyze a more effective survey.
Jadual kandungan
Figures, Tables, Exhibits, and Worksheets vii
Preface xi
The Authors xv
Part One: Developing and Administering Questionnaires 1
1 An Overview of the Sample Survey Process 3
2 Designing Effective Questionnaires: Basic Guidelines 36
3 Developing Survey Questions 59
4 Using Focus Groups in the Survey Research Process 80
Part Two: Ensuring Scientific Accuracy 97
5 Descriptive Statistics: Measures of Central Tendency and Dispersion 99
6 The Theoretical Basis of Sampling 135
7 Confidence Intervals and Basic Hypothesis Testing 146
8 Determining the Sample Size 163
9 Selecting and Obtaining a Representative Sample 177
Part Three: Presenting and Analyzing Survey Results 201
10 Analyzing Cross-Tabulated Data 203
11 Testing the Difference between Means 235
12 Regression and Correlation 261
13 Preparing an Effective Final Report 292
Resource A: Table of Areas of a Standard Normal Distribution 305
Resource B: Glossary 311
Bibliography 321
Index 325
Mengenai Pengarang
LOUIS M. REA is emeritus professor of city planning and
former director of the School of Public Affairs at San Diego State
University. He is an established survey research consultant to
numerous municipal jurisdictions and private businesses and also
has extensive experience as a researcher. Rea has taught graduate
courses in statistical analysis, survey research, and topics in
urban planning.
RICHARD A. PARKER is emeritus professor in the School of
Public Affairs at San Diego State University. He is also a market
research and economic consultant to the public and private sectors.
He specializes in survey research for housing, retail, commercial,
water supply, and transportation development and is a widely
published author of books and articles.
Lebih banyak ebook daripada pengarang yang sama / Penyunting
35,380 Ebooks dalam kategori ini
