Brazilian-born Marcio Moreira (1947-2014) was Vice-Chairman, Chief Creative Officer, Global Professional Management of Mc Cann-Erickson Worldgroup and Mc Cann-Erickson Worldwide. Previously held the post of Regional Director of Mc Cann-Erickson Asia-Pacific, the largest western based ad agency system spanning over 20 countries.
Marcio was recipient of numerous awards, including Cannes Gold and Silver Lions, New York Festivals Gold, Silver and Bronze Awards, Clio, Mobius and Andy Awards. In 1987 Marcio was Marketing Coordinator for Columbia Pictures, then a Coca-Cola subsidiary.
He was board member of the International Advertising Association and Effie Awards. He was a board member of VCU Ad Center and The Berlin School of Creative Leadership. Marcio was named Brazil”s Advertising Professional of the Year, of the Decade and of the Century. He served as a judge of major creative festivals in Europe, Asia, Latin America and U.S.
2 Ebooks by Marcio Moreira
Marcio Moreira: Work That Works Work That Wins
“Work That Works, Work That Wins” by one of the most influential and admired global advertising executives and creative leaders, captures the author’s pursuit of superior creativity, and ultimately c …
EPUB
Inggeris
DRM
€3.99
Márcio Moreira: A Outra Máquina
Márcio Moreira entrega prosa como quem dança com a pessoa amada: dois pra lá, dois pra cá, na precisão científica do compasso, no soar desembestado do coração. — Fernanda Castro, autora de ‘O Fantas …
EPUB
Portugis
DRM
€1.49