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Margaret Bruce & Tony Hines
Fashion Marketing [PDF ebook]

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A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new product development, design management, logistics, range planning, color prediction, market testing, e-commerce, and strategy.

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Bahasa Inggeris ● Format PDF ● Halaman-halaman 352 ● ISBN 9781136403545 ● Penerbit Taylor and Francis ● Diterbitkan 2007 ● Muat turun 6 kali ● Mata wang EUR ● ID 2480387 ● Salin perlindungan Adobe DRM

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Margaret Bruce Tony Hines

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