Marija Gogova Samonikov & Elena Veselinova 
Building Brand Equity and Consumer Trust Through Radical Transparency Practices [EPUB ebook] 

Event Audiences and Expectations for the first time examines why people participate in festivals and events, the types of events which stimulate participation, and the fanatical antics of fans who be …

This book, a unique examination of the activist striving to work for more holistic social change, creates a conceptual framework to give visibility to the complexity of activist practice that spans e …

This is Volume III of thirteen in a collection on Urban and Regional Sociology. Originally published in 1967. A basic feature of the life and organization of advanced societies is the cohesion of soc …

This accessible text provides a comparative perspective on racism in Europe as experienced and exhibited by young people. It offers a clear analysis of the causes of racism and nationalism and examin …

Over the past decade there have been significant shifts both in feminist approaches to the field of eating disorders and in the ways in which gender, bodies, body weight, body management and food are …

The Logic of Innovation examines not merely the supposed problem of the efficacy and relevance of intellectual property, and the nature of innovation and creativity in a digital environment, but also …

The world is in an era of great transformations. Globalization, transnational capitalism, September 11, the 2008 global financial crises, and the emergence of the ’second world’ in general and the BR …

How do non-governmental humanitarian aid organizations initiate, terminate and extend their project activities? Humanitarian aid organizations regularly face difficult decisions about life and death …

Peter Jeffrey Mackie writes in his introduction to The Keeper ”s Book that ”Sport and love of sport is part of the great heritage of our race.” He believes that sport and sportsmanship are what ke …

This book offers a comprehensive understanding of the current scientific knowledge concerning risks associated with food preparation, processing and consumption, with particular attention to the gap …