Pengarang: Marin A. Marinov

Sokongan
Marin A. Marinov is Professor of International Business at Aalborg University, Denmark. His research interests include the phenomenon of internationalization, multinational firms and business development in emerging economies, as well as business policy and strategy. He has consulted for numerous multinational firms and national governments worldwide and is joint Series Editor of Palgrave Studies of Internationalization in Emerging Markets. Svetla T. Marinova is Professor of International Business and International Marketing at Aalborg University, Denmark. Her research revolves around internationalization and the role of institutions, as well as strategy of multinational firms from emerging economies. Having published over 80 papers in scholarly journals and eight academic books, Svetla is joint Series Editor of Palgrave Studies of Internationalization in Emerging Markets. ​Jorma A. Larimo is Professor of International Marketing at the Faculty of Business Studies, University of Vaasa, Finland. His main research areas are the internationalization of SMEs, acquisition and international joint venture strategies and performance, as well as market entry and marketing strategies in the context of Central and Eastern European countries. Tiina Leposky is Post-Doctoral Researcher at the University of Vaasa, Finland, where she researches value creation in new service development and digital business, as well as agile product development and business models in the context of Industrial Internet. Tiina has worked in numerous multinational companies in Europe focusing on making businesses more service and solutions oriented.




13 Ebooks by Marin A. Marinov

Marin A. Marinov & Svetla T. Marinova: International Business and Emerging Economy Firms
How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored iss …
PDF
Inggeris
€139.09
Jorma A. Larimo & Marin A. Marinov: International Business and Emerging Economy Firms
How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored iss …
PDF
Inggeris
€96.29
Marin A. Marinov: Value in Marketing
The concept of value has been at the heart of marketing thought and practice. Marketers strive to develop a unique value proposition to satisfy the needs of customers in order to create a differentia …
PDF
DRM
€51.34
Marin A. Marinov: Value in Marketing
The concept of value has been at the heart of marketing thought and practice. Marketers strive to develop a unique value proposition to satisfy the needs of customers in order to create a differentia …
EPUB
DRM
€51.03
Marin Marinov & Svetla Marinova: Covid-19 and International Business
The Covid-19 pandemic has induced a crisis grasping the world abruptly, simultaneously, and swiftly. As a critical juncture, it ignited a change of era for international business. This book illustrat …
PDF
DRM
€64.02
Marin Marinov & Svetla Marinova: Covid-19 and International Business
The Covid-19 pandemic has induced a crisis grasping the world abruptly, simultaneously, and swiftly. As a critical juncture, it ignited a change of era for international business. This book illustrat …
EPUB
DRM
€64.18
Marin A. Marinov & Svetla T. Marinova: Business Models and Firm Internationalisation
Internationalisation has been a binding request for firms dealing with the challenges of the present-day realities. Extant international business publications have recently begun to point out the rel …
PDF
Inggeris
DRM
€51.42
Marin A. Marinov & Svetla T. Marinova: Business Models and Firm Internationalisation
Internationalisation has been a binding request for firms dealing with the challenges of the present-day realities. Extant international business publications have recently begun to point out the rel …
EPUB
Inggeris
DRM
€51.42
Marin A. Marinov: Research Handbook of Marketing in Emerging Economies
Recently, emerging economies have contributed significantly to world economic growth and output. The Research Handbook advances, synthesises and expands the hitherto sparse publications on marketing …
PDF
Inggeris
DRM
€43.75
Marin A. Marinov & Svetla T. Marinova: Reconfiguration of Business Models and Ecosystems
Decoupling of business models and ecosystems is the disconnection of certain characteristic activities originally planned and completed in coincidence. It could bring in an immense adverse shock in t …
PDF
Inggeris
DRM
€51.42
Marin A. Marinov & Svetla T. Marinova: Reconfiguration of Business Models and Ecosystems
Decoupling of business models and ecosystems is the disconnection of certain characteristic activities originally planned and completed in coincidence. It could bring in an immense adverse shock in t …
EPUB
Inggeris
DRM
€51.46
Marin A. Marinov: Virtual Teams Across National Borders
Virtual teams can be traced back to the 1990s with the debauched development of communication technologies as well as the fast extension of the internet. Virtual teams possess unique features allowin …
PDF
Inggeris
DRM
€51.24
Marin A. Marinov: Virtual Teams Across National Borders
Virtual teams can be traced back to the 1990s with the debauched development of communication technologies as well as the fast extension of the internet. Virtual teams possess unique features allowin …
EPUB
Inggeris
DRM
€51.21