Essay from the year 2021 in the subject Business economics – Business Ethics, Corporate Ethics, grade: 1, 0, University of Vechta, language: English, abstract: This assignment will describe in its main-part what main activities regarding acting (social) responsible are being implemented by Starbucks, emphasizing firstly on the second-biggest city in Indonesia, Surabaya. It will also depict some controversies around Starbucks. Beforehand, the paper will briefly explain the beginning of CSR and where it does stand now, as well as give a short history of Starbucks. At the end, the findings will be summarized, and a forecast will be made.
Corporate social responsibility (CSR) has become a topic of great interest for companies all around the world. 93 % of the 250 biggest companies worldwide are stating a CSR report and since the EU-directive 2014/95/EU is implemented in national law, became easier to hold the companies responsible for their activities. Starbucks has been an early adapter of the strategy to concentrate on economic, social and environmental issues and combining them to an overall corporate strategy and is now the second most valuable fast food company on the globe.
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