More than ten years after his first bestselling book The EMyth changed the lives of hundreds of thousands of small business owners Michael Gerbertrepreneur author and speaker extraordinaireres the next salvo in his highly successful EMyth Revolution. Drawing on lessons learned from working with more than 15000 small mediumsized and very large organisations Gerber has discovered the truth behind why management doesnt work and what to do about it. Unearthing the arbitrary origins of commonly held doctrines such as the omniscience of leader (Emperor) and the most widely embraced myth of alle EMyth Manager offers a fresh provocative alternative to management as we know it. It explores why every manager must take charge of his own life reconcile his own personal vision with that of the organisation and develop an entrepreneurial mindset to achieve true success.
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