Naresh K. Malhotra, PhD, is senior fellow, CIBER and Regents” Professor Emeritus, Scheller College of Business, Georgia Institute of Technology. A marketing legend, he also received the Academy of Marketing Science CUTCO/Vector Distinguished Marketing Educator Award, Best Professor in Marketing Management by Asia Best B-School among others. Dr. Malhotra is also an ordained minister of the Gospel, a member and Deacon, First Baptist Church, Atlanta, and President of Global Evangelistic Ministries, Inc.
31 Ebooks by Naresh K. Malhotra
Naresh K. Malhotra: Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and …
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€96.29
Naresh K. Malhotra: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provides a variety of quality research in the fields of m …
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€96.29
Naresh K. Malhotra: Review of Marketing Research
"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field’s leading researchers and academicians. In contrast to other research …
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€100.06
Naresh K. Malhotra: Review of Marketing Research
"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field’s leading researchers and academicians. In contrast to other research …
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DRM
€99.84
Naresh K. Malhotra: Review of Marketing Research
"The Review of Marketing Research" series provides current, state-of-the-art articles by the marketing field’s leading researchers and scholars. Unlike other research publications in the …
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€100.06
Naresh K. Malhotra: Essentials of Marketing Research, Global Edition
For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research Essentials of Marketing Research: A Hands-On Orientation …
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€55.94
Robert F. Lusch & Stephen L. Vargo: Toward a Better Understanding of the Role of Value in Markets and Marketing
In their 2004 article "Evolving to a new dominant logic for marketing, " Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver …
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€125.74
Naresh K. Malhotra: Review of Marketing Research
Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest …
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€144.65
Deborah MacInnis & Naresh K. Malhotra: Brand Meaning Management
Establishing, expanding and leveraging brand meaning is critically important yet exceedingly complex. Successful brand meaning management is foundational to both brand differentiation and to outcomes …
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€135.54
Naresh K. Malhotra: Marketing In and For a Sustainable Society
This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects …
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€119.64
Russell W. Belk: Qualitative Consumer Research
In spite of, and because of, the attention recently paid to "big data" and the huge amount quantitative data available from online and point of sale transactions, qualitative and conceptual …
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€114.20
Russell W. Belk: Qualitative Consumer Research
In spite of, and because of, the attention recently paid to "big data" and the huge amount quantitative data available from online and point of sale transactions, qualitative and conceptual …
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€114.09
Naresh K. Malhotra: Marketing Research: An Applied Orientation, Global Edition
For undergraduate and graduate courses in marketing research. With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing …
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€54.83
Naresh K. Malhotra: Basic Marketing Research
For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between …
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€55.77
Naresh K Malhotra: Review of Marketing Research
‘The Review of Marketing Research’ series provides current, state-of-the-art articles by the marketing field”s leading researchers and scholars. Unlike other research publications in the field, …
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DRM
€215.68
Naresh K Malhotra: Review of Marketing Research
‘The Review of Marketing Research’ series provides current, state-of-the-art articles by the marketing field”s leading researchers and scholars. Unlike other research publications in the field, …
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DRM
€215.52
Satish Jayachandran & Naresh K. Malhotra: Innovation and Strategy
Innovation is the process of value creation through use of relevant knowledge, capabilities and resources for conversion of ideas into new products, processes and practices, and improvements in …
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€116.62
Satish Jayachandran & Naresh K. Malhotra: Innovation and Strategy
Innovation is the process of value creation through use of relevant knowledge, capabilities and resources for conversion of ideas into new products, processes and practices, and improvements in …
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€115.46
V. Kumar & David W. Stewart: Marketing Accountability for Marketing and Non-Marketing Outcomes
This latest volume of Review of Marketing Research, Marketing Accountability for Marketing and Non-Marketing Outcomes is divided in three parts: (1) measures of firm performance, (2) measures of …
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€120.48
V. Kumar & David W. Stewart: Marketing Accountability for Marketing and Non-Marketing Outcomes
This latest volume of Review of Marketing Research, Marketing Accountability for Marketing and Non-Marketing Outcomes is divided in three parts: (1) measures of firm performance, (2) measures of …
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€120.32
Lee J. Krajewski & Naresh K. Malhotra: Operations Management: Processes and Supply Chains, Global Edition
For undergraduate and graduate course in operations management. A practical, easy-to-read text with a managerial approach tooperations management Operations Management: Processes and Supply Chains …
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€55.73
David F. Birks & Naresh K. Malhotra: Marketing Research
For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research. Understand theory and application of marketing research in a European …
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€55.94
Hans Baumgartner & Bert Weijters: Measurement in Marketing
Measurement is at the core of empirical research in marketing because researchers need measures that faithfully represent the constructs in their theories. This 19th volume of Review of Marketing …
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€99.19
Hans Baumgartner & Bert Weijters: Measurement in Marketing
Measurement is at the core of empirical research in marketing because researchers need measures that faithfully represent the constructs in their theories. This 19th volume of Review of Marketing …
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€100.33
K. Sudhir & Olivier Toubia: Artificial Intelligence in Marketing
Review of Marketing Research pushes the boundaries of marketing-broadening the marketing concept to make the world a better place.Here, leading scholars explore how marketing is currently shaping, …
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€119.07
K. Sudhir & Olivier Toubia: Artificial Intelligence in Marketing
Review of Marketing Research pushes the boundaries of marketing-broadening the marketing concept to make the world a better place.Here, leading scholars explore how marketing is currently shaping, …
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€120.44
Naresh K. Malhotra: Review of Marketing Research
This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and …
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€104.01
Angela Y. Lee: Vulnerable Consumer
Review of Marketing Research pushes the boundaries of marketing – broadening the marketing concept to make the world a better place.This special issue provides a roadmap for future research on …
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€101.06
Angela Y. Lee: Vulnerable Consumer
Review of Marketing Research pushes the boundaries of marketing – broadening the marketing concept to make the world a better place.This special issue provides a roadmap for future research on …
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€101.61
