Nicolas Cole & Christopher Lochhead 
Writer Business Models [EPUB ebook] 
How Writers, Creators, And Thought Leaders Monetize

To read this ‘mini-book, ‘ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:

categorypirates.substack.com

Some writers don’t want to think about the money side.

The question of how to monetize as a writer, creator, and thought leader is a bit loaded-because it requires you to address a deeper question, first.

Two questions, actually…

• Question #1: What does the party cost?


• Question #2: And who is the party for?

‘What does the party cost?’ is your ‘burn rate’-the amount of money it costs to sustain your lifestyle of happy living.

‘Who is the party for?’ is a deeper, more complicated question-and usually the root issue that keeps so many people from pursuing their passions.

In this ‘mini-book’ you will learn:

• Why most people make financial decisions based on what they want other people to think about them-as opposed to what they truly want for themselves.


• How to determine your ‘ultimate goal’ as a writer or creator (hint: it’s not how to make money).


• Why Ryan Holiday and Malcolm Gladwell are both legendary writers, but one is better than the other at Category Design.


• How to monetize content, whether you write a book, create a course, put together a keynote speech, or hold monthly mastermind sessions.


• Tips to monetize your audience at each level of the Category Design pyramid, depending on how you build your audience and who’s in it.

Short, sweet, and jam-packed with incredibly valuable insights, this ‘mini-book’ shares how you get people to talk about you and your work, solidify your Category Design position, and build a legendary career that ‘pays for your party’ for the rest of your life.