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Nigel Piercy 
Marketing Budgeting (RLE Marketing) [EPUB ebook] 
A Political and Organisational Model

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perlindungan daripada Nigel Piercy: Marketing Budgeting (RLE Marketing) (ePUB)

This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes.

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Bahasa Inggeris ● Format EPUB ● Halaman-halaman 542 ● ISBN 9781317652762 ● Penerbit Taylor and Francis ● Diterbitkan 2014 ● Muat turun 3 kali ● Mata wang EUR ● ID 3377592 ● Salin perlindungan Adobe DRM
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Nigel Piercy

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