Catalog > Sains Sosial > Ekonomi > Nigel Piercy: Marketing Organisation (RLE Marketing) (PDF)

Nigel Piercy
Marketing Organisation (RLE Marketing) [PDF ebook]

Sokongan

perlindungan daripada Nigel Piercy: Marketing Organisation (RLE Marketing) (PDF)

Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing function The analytical perspectives of information-processing theories of organisation The relationship between structure and information Organisational processes

€55.79

Beli ebook ini dan dapatkan 1 lagi PERCUMA!

Bahasa Inggeris ● Format PDF ● Halaman-halaman 252 ● ISBN 9781317642701 ● Penerbit Taylor and Francis ● Diterbitkan 2014 ● Muat turun 3 kali ● Mata wang EUR ● ID 3387387 ● Salin perlindungan Adobe DRM

Memerlukan pembaca ebook yang mampu DRM

Lebih banyak ebook daripada pengarang yang sama / Penyunting

253,866 Ebooks dalam kategori ini

perlindungan daripada Ivri Verbin: Corporate Responsibility in the Digital Age

Ivri Verbin: Corporate Responsibility in the Digital Age

This book is a roadmap to help organizations adopt corporate responsibility and sustainability practices and be fit for purpose in a digital era. It explains why corporate responsibility is the only …

perlindungan daripada Joseph Bragdon: Economies that Mimic Life

Joseph Bragdon: Economies that Mimic Life

The world economy today is at an historical inflection point. The neoclassical (industrial) model of economics is self-destructing while a new life-mimicking model, based on radically different assum …

perlindungan daripada Julie (UK) McColl & Elaine L (Glasgow Caledonian University, UK) Ritch: New Perspectives on Critical Marketing and Consumer Society

Julie (UK) McColl & Elaine L (Glasgow Caledonian University, UK) Ritch: New Perspectives on Critical Marketing and Consumer Society

Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide. These challenges in the marketplace are being driven by internat …

perlindungan daripada Thomas Keil & Marianna Zangrillo: The Next CEO

Thomas Keil & Marianna Zangrillo: The Next CEO

Shortlisted for the Business Book of the Year (International Books category) 2022 Every year, companies spend billions of dollars in board time and headhunter fees on CEO searches. In fact, the selec …

perlindungan daripada Ken Pilone: Lean Leadership on a Napkin

Ken Pilone: Lean Leadership on a Napkin

This very concise and straightforward book is aimed at top executives in virtually any industry who are either new to the concept of Lean and its benefits to them or who have stalled in their transfo …

perlindungan daripada Paul Du & Shuguang Wang: Retail Geography

Paul Du & Shuguang Wang: Retail Geography

The retail sector is an integral part of a national economy. From the political economy perspective, all consumer goods have surplus values locked up in them; the surplus values are not realized unti …

perlindungan daripada David M. Anderson: Design for Manufacturability

David M. Anderson: Design for Manufacturability

Achieve any cost goals in half the time and achieve stable production with quality designed in right-the-first-time.　 Design for Manufacturability: How to Use Concurrent Engineering to Rapidly Develo …

perlindungan daripada Harish C. Chandan & Bryan Christiansen: Handbook of Research on Human Factors in Contemporary Workforce Development

Harish C. Chandan & Bryan Christiansen: Handbook of Research on Human Factors in Contemporary Workforce Development