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Nina Janich 
Werbesprache [PDF ebook] 
Ein Arbeitsbuch

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perlindungan daripada Nina Janich: Werbesprache (PDF)

Ob Anzeigen, Fernsehen oder Internet – Werbung ist ein beliebtes Forschungsobjekt der germanistischen Sprachwissenschaft, und die Werbesprache wird gerne als Thema für Seminar- und Masterarbeiten gewählt. Das vorliegende Arbeitsbuch stellt einerseits die werbewissenschaftlichen Grundlagen bereit, die auch für sprachwissenschaftliche Analysen unerlässliche Rahmendaten abgeben. Zum anderen führt es in die unterschiedlichen linguistischen Fragestellungen ein, unter denen Werbung untersucht werden kann. Methodische Hinweise, Wissens- und Diskussionsfragen sowie Anregungen zu bisher nicht untersuchten Aspekten machen dieses Arbeitsbuch zur geeigneten Seminargrundlage.
Für die 6. Auflage wurden einige aktualisierende Ergänzungen vor allem bei den Literaturhinweisen vorgenommen.

€15.99
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Jadual kandungan

Eine Art Regieanweisung
1 Warum kein Forschungsüberblick?
2 Der Rahmen: Markt, Kommunikation, Werbesprache
3 Der Makrokosmos der Werbung: Medien und Formate
4 Sprachwissenschaftliche Forschungsfelder
5 Methodische Tipps
6 Der Blick über den Tellerrand
Verzeichnis der Abbildungen, Schaubilder und Tabellen
Literaturverzeichnis | Register

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Prof. Dr. Nina Janich ist Professorin für Deutsche Sprachwissenschaft an der TU Darmstadt.
Beli ebook ini dan dapatkan 1 lagi PERCUMA!
Bahasa Jerman ● Format PDF ● Halaman-halaman 328 ● ISBN 9783823378181 ● Saiz fail 4.2 MB ● Penerbit Narr Francke Attempto ● Bandar raya Tübingen ● Negara DE ● Diterbitkan 2013 ● Edisi 6 ● Muat turun 24 bulan ● Mata wang EUR ● ID 5251092 ● Salin perlindungan Social DRM

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