Paul Hackett 
Qualitative Research Methods in Consumer Psychology [PDF ebook] 
Ethnography and Culture

Sokongan
While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents.
€53.97
cara bayaran
Beli ebook ini dan dapatkan 1 lagi PERCUMA!
Bahasa Inggeris ● Format PDF ● Halaman-halaman 352 ● ISBN 9781317690283 ● Penyunting Paul Hackett ● Penerbit Taylor and Francis ● Diterbitkan 2015 ● Muat turun 3 kali ● Mata wang EUR ● ID 4477725 ● Salin perlindungan Adobe DRM
Memerlukan pembaca ebook yang mampu DRM

Lebih banyak ebook daripada pengarang yang sama / Penyunting

77,198 Ebooks dalam kategori ini