This book provides current research on consumer perceptions, government regulations and health impacts of the food markets. Chapter One discusses the consumer perceptions on health and welfare of European lobsters placed on the market live and how these aspects affect their quality and food safety. Chapter Two uses a large, national survey to identify, describe, and explain differences among three groups of consumers categorized according to their propensity to buy and support local food. Chapter Three analyzes Moldova’s transition to organic farming and the prospects for organic food processing and export, taking into consideration the conditions of and opportunities presented by the new agreement. Chapter Four examines how nano-food packaging designed to enhance shelf-life affects consumer willingness to pay (WTP) for perishable products in order to better understand how the controversy surrounding nanotechnology is likely to affect its market success. Chapter Five gives some strategic suggestions regarding how the headquarters of restaurant chains should manage their store networks in domestic context. Chapter Six investigates the accessibility of markets and challenges faced in markerting of mariculture products. Chapter Seven discusses the importance of the normalization of food supplements labeling, particularly the creatine-based ones, and reviews how the labeling of the supplements commercialized in Brazil are related to the respective legislation. Chapter Eight analyzes the most important issues for sustainable value in food retail.