Dr. Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He is also Fellow of the Chartered Management Institute, and Fellow of Institute of Operations Management, United Kingdom. He specialises in the fields of Marketing Management, Rural Economic Linkages and Development Economics and has published 45 books and over 400 research contributions that include published research papers in international refereed journals. He is Editor-in-Chief of International Journal of Leisure and Tourism Marketing, International Journal of Business Competition and Growth, and International Journal of Built Environment and Asset Management. He is Regional Editor of Emerald Emerging Markets Case Studies, and member of editorial board of various journals of international repute. He has imparted training to senior corporate executives and has conducted 60 management development programs. His research contributions have been conferred the highest recognition of National Researcher -SNI-level III by the National Council of Science and Technology, Government of Mexico.
31 Ebooks by Rajagopal
Rajagopal: Sustainable Growth in Global Markets
Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. It covers complex elements of market managemen …
PDF
Inggeris
€96.29
Rajagopal: Contemporary Marketing Strategy
The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book develops knowledge and skills on building …
PDF
Inggeris
€139.09
Rajagopal & Ramesh Behl: Innovation, Technology, and Market Ecosystems
This edited book brings together international insights for raising rich discussion on industrial growth in the twenty-first century with a focus on the Industry 4.0 drive in the global marketplace, …
PDF
Inggeris
€149.79
Rajagopal: Competitive Branding Strategies
Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increasing market competition, companies need to analyz …
PDF
Inggeris
€90.94
Rajagopal & Vladimir Zlatev: Business Dynamics in North America
This book discusses the contemporary trade dynamics necessary for companies to grow competitively in the global marketplace, extending the conceptual and analytical foundations of international trade …
PDF
Inggeris
€96.29
Rajagopal & Ramesh Behl: Business Governance and Society
This volume critically analyzes the convergence of technology, business practices, public policies, political ideologies, and societal values for improving business performance at the …
PDF
Inggeris
€96.29
Rajagopal: Innovative Business Projects
This book addresses the project management tools and techniques in reference to innovation management analyzing global-local business scenarios, project environment, and administrative perspectives. …
EPUB
Inggeris
DRM
€17.99
Rajagopal: Sales Dynamics
In a competitive marketplace, selling is performed using scientific methods of product presentation, advertising and various approaches drawn to ease the customer into confidence. A firm begins to se …
PDF
DRM
€344.18
Rajagopal: Dexterity in Global Business
Emerging markets today not only provide multiple goods and services to customers but also expose their behavior to cross-cultural differences and innovations. The specialization of the production pro …
PDF
DRM
€282.52
Rajagopal: Marketing Research
This book examines and emphasizes the differences in marketing research designs across cultures, paying attention to differences between international consumers and cultural norms that affect marketi …
PDF
DRM
€295.94
Rajagopal: International Trade Relations of Mexico
Several emerging market economies have experienced large and persistent trade deficits following the liberalization reforms of the late 80s and early 90s. The Argentine experience has endorsed the ex …
PDF
DRM
€167.57
Rajagopal: Transgenerational Marketing
This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look to gain competitive advantage in the marketplace by dri …
PDF
Inggeris
€149.79
Rajagopal: Strategic Rethinking: Connecting Local-Global Business Models
Globalization has moved through several change phases from capitalistic philosophy to democratic business notions involving stakeholders in the process of business growth. Large companies are seeking …
PDF
Inggeris
DRM
€205.81
Corinne Patterson: Adaptation Costs of Rising Sea Levels and Storm Flooding
Coastal areas across the United States are beginning to incorporate sea level rise adaptation into their community planning. One of the most challenging aspects of adapting to sea level rise is under …
PDF
DRM
€236.90
Aleisha Baker: Air Service to Small and Rural Communities
The United States has roughly 19, 700 airports that provide critical services to the aviation system and local communities across the country. Commercial aviation transports roughly 650 million passe …
PDF
DRM
€121.10
Albert O Hughes & Eric A Sanders: American Indians
This book presents current research on new developments and policies in the American Indian population in the United States. Topics discussed in this compilation include the Indian health service; In …
PDF
DRM
€234.62
Lindsay Anderson: Communications and Planning for the Disabled in Emergencies and Disasters
Effective communications for people with disabilities and others with access and functional needs in emergency situations are often in danger of being overlooked or minimized. This book identifies ba …
PDF
DRM
€317.05
Rajagopal: Sustainable Businesses in Developing Economies
Trends in cleaner business decisions have resulted in sustainable business models involving society, stakeholders, and consumers. Sustainable choices of companies create competitive differentiations …
PDF
Inggeris
€128.39
Rajagopal & Ramesh Behl: Entrepreneurship and Regional Development
This edited volume brings together research on symbiotic themes of entrepreneurship, resource planning, and regional development and their impact on global-local business imperatives. Discussions in …
PDF
Inggeris
€128.39
Rajagopal: Crowd-Based Business Models
This book distinctively presents nine thematic discussions with real examples of small and large companies across the geographic destinations. Among many points of interest crowdsourcing, crowdfundin …
PDF
Inggeris
€149.79
Rajagopal & Ramesh Behl: Managing Disruptions in Business
This volume discusses business disruptions as strategic to gain market competitiveness. It analyzes the convergence of innovation and technology, business practices, public policies, political ideolo …
PDF
Inggeris
€149.79
Rajagopal: Agile Marketing Strategies
This book discusses the analysis of consumer behavior as a fundamental tool to build agility in business models and strategies. Exploring recent scientific developments in neurobehavioral research, t …
PDF
Inggeris
€139.09
Rajagopal: Evolving With Inclusive Business in Emerging Markets
This book discusses the attributes of inclusive business by engaging people (customers and stakeholders) in creating social and customer values and enhancing business growth among customer-centric co …
EPUB
Inggeris
DRM
€18.99
Rajagopal & Ramesh Behl: Inclusive Businesses in Developing Economies
This book analyzes the emerging concepts and theories of inclusiveness in business by explaining corporate social responsibility, social learning, and value co-creation, as critical elements to the s …
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Inggeris
€171.19
Rajagopal & Arturo Molina: Challenge-Based Learning, Research, and Innovation
Challenge-based research focuses on addressing societal and environmental problems. One way of doing so is by transforming existing businesses to profitable ventures through co-creation and co-evolut …
PDF
Inggeris
€149.79
Rajagopal & Ramesh Behl: Paradigm Shift in Business
This book discusses the socialization of business as a corporate philosophy to understand customers and stakeholders in order to motivate co-creating value-based business performance. Reviewing a wid …
PDF
Inggeris
€160.49
Rajagopal: Rebuilding Entrepreneurship at the Grassroots
This book analyzes the impact of entrepreneurship, technology, and innovation on meeting chronic and recurring social challenges, such as poverty, gender inequality, sustainability and climate change …
PDF
Inggeris
€139.09
Rajagopal: Proximity Marketing
This book discusses emerging concepts and practices of proximity marketing through theoretical foundations, design arguments, and managerial analysis. It converges the business, social, crowd, and be …
EPUB
Inggeris
DRM
€17.99
Rajagopal & Ananya Rajagopal: Unmasking Invisible Challenges in Entrepreneurship
This book discusses five critical game changer models linking local area transfer of technology to revamp innovation for social entrepreneurship for growth and acceleration, social ubiquity, and glob …
PDF
Inggeris
€42.79
