When heritage becomes a commodity, when culture is instrumental in driving tourism, and when individuals assert ownership over either, social, ideological, political, and economic motivations intertwine. Bestowing value on ‘culture’ is itself a culturally rooted act, and the essays gathered in Culture and Value focus on the motivations and value regimes people in particular times and contexts have generated to enhance the visibility and prestige of cultural practices, narratives, and artifacts.
This collection of essays by noted folklorist Regina F. Bendix, offers a personal record of the unfolding scholarly debate regarding value in the studies of tourism, heritage, and cultural property. Written over the course of several decades, Bendix’s case studies and theoretical contributions chronicle the growing and transforming ways in which ethnographic scholarship has observed social actors generating value when carrying culture to market, enhancing value in inventing protective and restorative regimes for culture, and securing the potential for both in devising property rights. Bendix’s work makes a case for a reflexive awareness of the changing scholarly paradigms that inform scholars’ research contributions.
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Culture and Value: An Introduction
Section I
Introduction: Creating, Owning, and Narrating within Tourist Economies
1. Tourism and Cultural Display: Inventing Traditions for Whom?
2. On the Road to Fiction: Narrative Reification in Austrian Cultural Tourism
3. Fairy Tale Activists: Narrative Imaginaries along a German Tourist Route (with Dorothee Hemme)
4. Capitalizing on Memories Past, Present and Future: Observations on the Intertwining of Tourism and Narration
Section II
Introduction: Heritage Semantics, Heritage Regimes
5. Heredity, Hybridity and Heritage from One Fin-de-Siècle to the Next
6. Heritage between Economy and Politics: An Assessment from the Perspective of Cultural Anthropology
7. Inheritances: Possession, Ownership, and Responsibility
8. The Dynamics of Valorizing Culture: Actors and Shifting Contexts in the Course of a Century
Section III
Introduction: Culture as Resource—Culture as Property
9. Expressive Resources. Knowledge, Agency, and European Ethnology
10. Daily Bread, Global Distinction? The German Bakers’ Craft and Cultural Value-Enhancement Regimes
11. TK, TCE, and Co: The Path from Culture as a Commons to a Resource for International Negotiation
12. Patronage and Preservation: Heritage Paradigms and Their Impact on Supporting ‘Good Culture’
Index
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Regina F. Bendix is Professor of Cultural Anthropology/European Ethnology at the University of Göttingen, Germany. Her books include In Search of Authenticity and Backstage Domains. She is author (with Kilian Bizer and Dorothy Noyes) of Sustaining Interdisciplinary Collaboration, and editor (with Aditya Eggert and Arnika Peselmann) of Heritage Regimes and the State. Together with Ulrich Marzolph she edits the journal Narrative Culture.