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Richard Michael Cyert & James G. March
Behavioral Theory of the Firm [EPUB ebook]

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The behavioral theory of the firm first appeared in the 1963 book A Behavioral Theory of the Firm by Richard M. Cyert and James G. March. The work on the behavioral theory started in 1952 when March, a political scientist, joined Carnegie Mellon University, where Cyert was an economist.Before this model was formed, the existing theory of the firm had two main assumptions: profit maximization and perfect knowledge. Cyert and March questioned these two critical assumptions.-Print ed.

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Bahasa Inggeris ● Format EPUB ● ISBN 9781839744228 ● Penerbit Barakaldo Books ● Diterbitkan 2020 ● Muat turun 3 kali ● Mata wang EUR ● ID 8204767 ● Salin perlindungan Adobe DRM

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Richard Michael Cyert James G. March

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