Pengarang: Richard Rawson

Richard E. Rawson, Psy.D., MBAAuthor, Marketer, Behavioral Science Strategist, and Advocate for Transformational Change Richard E. Rawson, Psy.D., MBA, is a multidisciplinary expert integrating behavioral science, marketing strategy, and community empowerment to drive meaningful transformation. With over three decades of experience, he combines deep insights into human behavior with advanced analytics and strategic frameworks to create measurable impact across individual, organizational, and societal levels.As the founder of Rawson Internet Marketing, Dr. Rawson specializes in crafting purpose-driven branding strategies that align organizational actions with core values, while leveraging data-driven methodologies to tackle complex marketing challenges. By bridging these approaches, he empowers leaders to make informed decisions that drive sustainable growth and authentic connections.Dr. Rawson”s expertise is reflected in his Behavioral Branding Masterclass, a self-paced online course designed to align branding efforts with psychological principles for greater trust and engagement. His books include:”From Apathy to Activism: Personal Transformation for Public Good”-guiding individuals from disengagement to active participation in societal change.”Empowering Communities: Creating a Sustainable System of Community Wealth and Social Change”-offering pathways for collective action and resilience-building.His forthcoming book, “Beyond Clusters: Navigating Consumer Differences with Data-Driven Insights, ” explores advanced strategies for understanding diverse audiences and crafting impactful campaigns in today”s competitive markets.With advanced degrees in Clinical Psychology and Business Administration, Dr. Rawson equips leaders, organizations, and communities with tools to adapt, innovate, and lead with purpose. His work reflects a commitment to advancing change through behavioral science, consumer analytics, and purpose-driven strategies.