Roberta Capitello & Natalia Maehle 
Case Studies in the Beer Sector [EPUB ebook] 

Sokongan

Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several countries to outline the global context within which the beer industry is developing. Real-life examples on how innovation and differentiation strategies affect consumer perceptions of beer are included, along with the relationship among breweries throughout the supply chain. Sections cover business strategy, sustainability, and how breweries are meeting the increasing demand for sustainable production processes. While this book provides a thorough reference for scholars and practitioners who work in the beer sector, it is also ideal for those studying business, agriculture, food engineering, technology, applied marketing and business strategy. – Investigates contemporary managerial and marketing dynamics in the beer sector- Explores the relevance of consumer science and its use as a tool for marketing strategies for both multinational players and small craft breweries- Includes case studies that provide the reader with real-life examples on how to apply concepts discussed- Offers a global, cross-cultural perspective on the beer sector in different countries and continents

€199.05
cara bayaran
Beli ebook ini dan dapatkan 1 lagi PERCUMA!
Bahasa Inggeris ● Format EPUB ● ISBN 9780128177358 ● Penyunting Roberta Capitello & Natalia Maehle ● Penerbit Elsevier Science ● Diterbitkan 2020 ● Muat turun 3 kali ● Mata wang EUR ● ID 7484483 ● Salin perlindungan Adobe DRM
Memerlukan pembaca ebook yang mampu DRM

Lebih banyak ebook daripada pengarang yang sama / Penyunting

191,495 Ebooks dalam kategori ini