Start-up Marketing Strategies in India analyses real-life marketing challenges faced by Indian start-ups from across the marketing mix of Product, Price, Place & Promotion. Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, including Health Tech, Fintech, media and entertainment, and Fast-Moving Consumer Goods (FMCG). Each case investigates the dilemmas faced by Indian start-ups on issues in their marketing...
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Bahasa Inggeris ● Format EPUB ● ISBN 9781787567573 ● Penyunting Sabyasachi Dasgupta & Priya Grover ● Penerbit Emerald Publishing Limited ● Diterbitkan 2019 ● Muat turun 3 kali ● Mata wang EUR ● ID 7075809 ● Salin perlindungan Adobe DRM
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