The PR Knowledge Book is for everyone, irrespective of where you are in the world—whether a student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR journey or someone just plain curious about what it entails. This book covers everything within the world of PR from how to create a brand, how to use social media, how to be newsworthy, to how to contact the media, how to have a global mind-set, the power of networking, and more. It is written in an easy style, packed with powerful tips, proven tools, and real-life case studies from around the world. In 12 chapters you will discover how to get your brand out there so you can attract clients and new business.
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Sangeeta Waldron is a multi-award-winning public relations and media professional with over two decades’ worth of publicity, branding, communications, crisis management, media, and social media experience. She started out her career writing speeches for a previous UK prime minister and cabinet ministers, and has also worked at the top level for big, powerful global brands, which includes global communications director for the Economist Group; working for The Times Education Supplement; the Mayor of London; World Health Organization; Cass Business School; and charities such as Breast Cancer Campaign. Today, she runs her own successful London- based PR agency, Serendipity PR & Media Ltd, working across business, arts, culture, and books in growth international markets. She is also an award-winning journalist, specializing in sustainability and corporate social responsibility, where her stories have been picked up by the United Nations and The Guardian newspaper. As an international speaker, she also sits on different boards and believes in the power of paying it forward.
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