Santosh Kumar Biswal & Sabyasachi Dasgupta 
Holistic Approaches to Brand Culture and Communication Across Industries [PDF ebook] 

Over three editions, this book described the contents of food raw materials and products, the chemistry/biochemistry of food components, as well as the changes occurring during post-harvest storage a …

Super series are a set of workbooks to accompany the flexible learning programme specifically designed and developed by the Institute of Leadership & Management (ILM) to support their Level 3 Certifi …

Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to tho …

The completion of the Uruguay Round in April 1994 has not solved all the problems. The issue of regionalism versus multilateral agreements such as the Uruguay Round remains a crucial one, as is argue …

Drawing on a lifetime of experience, Roger Dobbah gives readers an in-depth view of R&D survival strategies and tactics and demonstrates how to apply them to any organization. The author provides ins …

Nothing is more important to our world than finding a more comfortable relationship between the economy and the environment. While issues such as species loss, nitrate pollution, water scarcity and c …

As both practitioners of personalisation and victims of it, it is the person in personalisation that has been lost. The titans of the personalisation industry have commercially defined what personali …

Expounding on the results of the author”s work with the US Army Research Office, DARPA, the Office of Naval Research, and various defense industry contractors, Governing Lethal Behavior in Autonomou …

The Power of Accounting: What the Numbers Mean and How to Use Them provides a highly readable text for non-financial managers. It explores accounting’s uses and limitations in the management process. …

This volume

• examines the vulnerability of sound banks during financial crises
• helps understand the nature of financial crises and other banking issues
• traces the history of …