Steven C Hamel 
Semiotics [PDF ebook] 
Theory and Applications

Semiotics is the study of sign processes (semiosis), or signification and communication, signs and symbols, and is usually divided into three branches: Semantics, Syntactics, and Pragmatics. Semiotics is frequently seen as having important anthropological dimensions. In general, semiotic theories take signs or sign systems as their object of study: the communication of information in living organisms is covered in biosemiotics or zoosemiosis. This book discusses the theory and application of semiotics across a broad spectrum and has gathered current research from around the globe.