Susan Falls 
Clarity, Cut, and Culture [EPUB ebook] 
The Many Meanings of Diamonds

Sokongan

What our obsession with diamonds reveals about our material culture
Images of diamonds appear everywhere in American culture. And everyone who has a diamond has a story to tell about it. Our stories about diamonds not only reveal what we do with these tiny stones, but also suggest how we create value, meaning, and identity through our interactions with material culture in general.
Things become meaningful through our interactions with them, but how do people go about making meaning? What can we learn from an ethnography about the production of identity, creation of kinship, and use of diamonds in understanding selves and social relationships? By what means do people positioned within a globalized political-economy and a compelling universe of advertising interact locally with these tiny polished rocks?
This book draws on 12 months of fieldwork with diamond consumers in New York City as well as an analysis of the iconic De Beers campaign that promised romance, status, and glamour to anyone who bought a diamond to show that this thematic pool is just one resource among many that diamond owners draw upon to engage with their own stones. The volume highlights the important roles that memory, context, and circumstance also play in shaping how people interpret and then use objects in making personal worlds. It shows that besides operating as subjects in an ad-burdened universe, consumers are highly creative, idiosyncratic, and theatrical agents.

€0.00
cara bayaran

Mengenai Pengarang

Susan Falls teaches anthropology at the Savannah College of Art and Design in Savannah, Georgia.

Beli ebook ini dan dapatkan 1 lagi PERCUMA!
Bahasa Inggeris ● Format EPUB ● ISBN 9781479834396 ● Saiz fail 4.9 MB ● Penerbit NYU Press ● Negara US ● Diterbitkan 2014 ● Muat turun 24 bulan ● Mata wang EUR ● ID 5480627 ● Salin perlindungan Adobe DRM
Memerlukan pembaca ebook yang mampu DRM

Lebih banyak ebook daripada pengarang yang sama / Penyunting

146,755 Ebooks dalam kategori ini