A complete update to the ultimate reference guide on blogging
basics!
The increase in the number of blogs is seemingly endless and
continues to grow at a phenomenal rate, thanks in part to the rise
of smartphones, tablets, and blogging applications. With this kind
of popularity, how can a blogger stand out from the rest of the
masses? This all-in-one guide is packed with detailed information
and advice that helps you create and solidify your place in the
blogosphere. You’ll learn how to get started, use blogging
tools, collaborate with other bloggers, become a part of mobile
blogging, and much more.
* Covers getting started, working with blogging software, other
tools, blog marketing, microblogging (including Twitter), making
money with your blog, and corporate and niche blogging
* Helps new bloggers become active and productive members of the
blogging community
* Provides vital information for both hobby bloggers and those
who want to build a career around blogging
Blogging All-in-One For Dummies, 2nd Edition cuts through
the clutter and offers you a fun and friendly reference guide to
starting and maintaining a successful blog.
Jadual kandungan
Introduction 1
Book I: Joining the Blogosphere 7
Chapter 1: Joining the Blogosphere 9
Chapter 2: Preparing to Start and Write a Blog 29
Chapter 3: Blogging Basics 43
Chapter 4: Blogging Rules and Ethics 65
Book II: Niche Blogging 79
Chapter 1: Understanding Niche Blogging 81
Chapter 2: Benefiting from a Niche Blog Approach 95
Chapter 3: Choosing Your Niche 105
Chapter 4: Writing for Your Niche 127
Book III: Corporate and Business Blogging 147
Chapter 1: Starting a Business Blog 149
Chapter 2: Developing a Business Blog Marketing Plan 175
Chapter 3: Choosing Business Bloggers 195
Chapter 4: Writing a Business Blog 213
Chapter 5: Keeping Yourself and Your Company out of Trouble 225
Book IV: Choosing a Blogging Application 239
Chapter 1: Choosing a Blogging Application 241
Chapter 2: Finding the Right Blogging Application 251
Chapter 3: Taking a Look at Word Press 269
Chapter 4: Using Google Blogger 299
Chapter 5: Understanding Type Pad 327
Chapter 6: Blogging with Tumblr 355
Book V: Blogging Tools 375
Chapter 1: Search Engine Optimization 377
Chapter 2: Measuring Blog Performance 393
Chapter 3: Editing and Finding Images 409
Chapter 4: Understanding RSS, Blog Feeds, Subscriptions, and Syndication 427
Chapter 5: Blogging on the Go 441
Chapter 6: Creating a Podcast 451
Chapter 7: Creating a Vlog 469
Book VI: Promoting and Growing Your Blog 485
Chapter 1: Secrets to Blogging Success 487
Chapter 2: Building Community 495
Chapter 3: Social Networking 503
Chapter 4: Social Bookmarking 517
Chapter 5: Inviting or Being a Guest Blogger 529
Chapter 6: Hosting Blog Contests 539
Book VII: Making Money from Your Blog 551
Chapter 1: Blog Advertising 101 553
Chapter 2: Publishing Contextual Ads 561
Chapter 3: Using Text Link Ads 575
Chapter 4: Placing Impression Ads 583
Chapter 5: Making Money with Affiliate Advertising 589
Chapter 6: Publishing Sponsored Reviews and Paid Posts 603
Chapter 7: Merchandising for Profit 613
Chapter 8: Displaying Ads in Your Blog’s Feed 621
Chapter 9: Selling Ad Space Directly 629
Chapter 10: Benefiting from Indirect Monetization Opportunities 641
Book VIII: Microblogging with Twitter 649
Chapter 1: Getting the Short Story with Microblogging 651
Chapter 2: Getting Started with Twitter 657
Chapter 3: Getting More out of Twitter 675
Chapter 4: Using Third-Party Twitter Applications 693
Glossary 707
Index 717
Mengenai Pengarang
Susan Gunelius is a 20-year marketing veteran and President and CEO of Key Splash Creative, Inc. (www.keysplashcreative.com), a marketing communications company. She writes about marketing, branding, and social media for Forbes and entrepreneur.com, is featured on CNBC and Business Week.com, and owns the award-winning blog Women On Business.com.
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